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Prime Day Bootcamp
Introduction/Orientation & Conclusion
Day 1: Set up Your Project (The Beginning) (49:26)
Day 31: Walk the Store (The End) (38:05)
{BONUS} Design, Develop, & Launch: Week 1 Group Coaching Call - Orientation (102:22)
Catalog Cleanup/Launch
Day 2: Catalog Strategy (40:48)
Day 3: Customer Sentiment Analysis (43:36)
Day 9: Write/Rewrite your Detail Page (52:30)
{BONUS} Design, Develop, & Launch: Module 4 Homework - Upgrade to E-Commerce Ready Packaging for Lower Returns
{BONUS} Optimize, Advertise, & Grow: Module 4 Homework - How to Write a Detail Page That Drives Organic Traffic and Converts
{BONUS} Optimize, Advertise, & Grow: Week 12 Group Coaching Call - Writing Killer Copy That Grabs Your Target Customer and Never Lets Go (97:46)
Increasing Traffic: Advertising, SEO, and Titles
Day 4: Setup Automated Advertising based on Catalog Strategy (40:04)
Day 5: Reverse ASIN Lookup/Competitor Analysis (30:51)
Day 11: Competitor-based Advertising Setup (38:04)
Day 12: Proven Conversion and Ranking Keyword Advertising (35:42)
Day 15: Using Advertising Reports to Level Up your Advertising Game on Amazon (35:27)
Day 18: Evaluating Your Competitor-based Ads (35:22)
Day 19: Evaluating Your Proven Conversion and Ranking Ads (24:14)
Day 25: Final Optimization of Competitor Ads (30:57)
Day 26: Final Optimization of Proven and Ranking Ads (28:54)
Day 28: Using Advertising Reports to Improve your Title and Bullets (21:10)
{BONUS} Optimize, Advertise, & Grow: Module 4 Homework - Getting Seen by Using Automated and Manual Sponsored Ads
{BONUS} Optimize, Advertise, & Grow: Week 14 Group Coaching Call - Everything You Need to Know About Advertising for Your Launch (97:46)
[UPDATE] Portfolios, Sponsored Brand Ads, Display Ads, Dynamic Bids, Product and Category Targeting, Targeted Automatic Advertisements, and Detailed Placement Report (January 2019) (55:58)
Increasing Conversion: Pricing, Coupons, Images
Day 6: Creating Coupons (31:05)
Day 10: Photography Guide (37:38)
Day 14: Using Promotions (35:02)
Day 20: Evaluating Coupon Performance (20:18)
Day 21: Automated Pricing (25:14)
Day 24: Image Policy and Compliance (28:44)
Day 29: Automated Feedback Setup (48:27)
{BONUS} Optimize, Advertise, and Grow: Week 13 Group Coaching Call - Photography and Video On (and off!) Amazon (60:23)
Inventory Management: Stocking, Returns, Reimbursements
Day 7: Inventory to FBA (39:14)
Day 16: Using Restock Inventory Report and Returns Report (26:42)
Day 17: Filing for Reimbursements (21:21)
Day 30: Evaluating Promotional Success (30:22)
{BONUS} Optimize, Advertise, & Grow: Group Coaching Call - An Introduction to the Performance and Enforcement Teams at Amazon (72:54)
{BONUS} Optimize, Advertise, & Grow: Module 5 Homework - Mastering Instock Management with a Global Supply Chain
{BONUS} Optimize, Advertise, & Grow: Week 16 Group Coaching Call - The Holy Grail of Amazon is Remaining in Stock (74:49)
Using Your Reports: Performance, Revenue, Profit
Day 8: Suppressed Listings and Sales Reports (41:58)
Day 13: Interacting with Seller Support (28:26)
Day 22: Managing your Performance Metrics and Removing Feedback (10:20)
Day 23: Mock Listing Reinstatement (45:46)
Day 27: Evaluating Profitability per ASIN (24:05)
{BONUS} Optimize, Advertise, & Grow: Group Coaching Call - Using FeedbackGenius in Your Amazon Business (25:47)
{BONUS} Optimize, Advertise, & Grow: Week 18 Group Coaching Call - Kicking Post-Launch Blues Out the Door
{ADVANCED BONUS} Brand and Product Selection
Day 2: File for Brand Registry
Day 9: Write EBC Content and Upload Video and Images
Day 11: Using Google Keyword Planner for Storefront SEO
Day 13: Create your Storefront
Day 26: Creating Sponsored Brands Ads
{BONUS} Design, Develop, & Launch: Week 2 Group Coaching Call - Channeling Your Inner Mad Man (78:01)
{BONUS} Optimize, Advertise, & Grow: Week 15 Group Coaching Call - Setting Up and Using Brand Registry and Brand Tools (64:14)
{ADVANCED BONUS} Off-Amazon Integration
Day 3: Set up Facebook and Instagram Pages
Day 14: Social Media Promotions
Day 15: Storefront Tagged URLs
Day 25: Boosting a Facebook Post
{BONUS} Optimize, Advertise, & Grow: Week 17 Group Coaching Call - Getting Your Product in Front of Interested Eyeballs (61:52)
{BONUS} Optimize, Advertise, & Grow: Week 19 Group Coaching Call - Where Do You Go From Here?
Day 11: Using Google Keyword Planner for Storefront SEO
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