Design, Develop, & Launch

the Former Amazonian's Guide to Product Development

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The only course you'll ever need to discover how to find the right products, reliable suppliers, and how to manage production, and list on Amazon in order to grow your e-commerce business...the way Amazon does!


In this course, you receive access to all core modules for PRODUCT DEVELOPMENT covering idea generation and validation, sourcing, compliance, packaging and labeling, import logistics, and initial marketing launch on Amazon. Each module includes group coaching replays with Q&A, tutorials, and guides.


My goal is for you to be able to use this in tandem with our other mini courses to slay at selling on Amazon! You'll learn all of the tips and tricks and years of experience from experts in the business of selling on Amazon.


This course is for entrepreneurs who want to build a long-lasting business focused on strategic growth and building the RIGHT way - creating safe and legal products that delight and inspire your customers!


Your Instructor


Rachel Johnson Greer
Rachel Johnson Greer

Have you ever been lucky enough to see the light in a student’s eyes when they finally master a difficult concept or grasp something they previously couldn't? Hi! I'm Rachel Johnson Greer, and I taught at the secondary and collegiate level before leaving academia for Amazon in 2007. But as they say, you can take the teacher out of the classroom, but you can’t take the classroom out of teacher!


Through 8+ years of leading new programs at Amazon, acting as team lead, then as a people and project manager, my depth of experience in Amazon's local and global Retail and Marketplace is unparalleled.


In fact, I now speak around the globe on product safety and compliance, offer product development and Seller account growth training programs based on my (and my team's!) 60+ years of experience, and manage client accounts for strategic growth as founder, Managing Partner, and chief strategist at Cascadia Seller Solutions...where we are passionate about honestly EMPOWERING entrepreneurs to grow their online businesses predictably and consistently!


Course Curriculum


  Introduction and Orientation
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  Benchmarking: Validating Your Product Selection
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  Packaging: Design, Labeling, and Compliance
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Frequently Asked Questions


When does the course start and finish?
For the self-guided option, the course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I want group coaching, but you've already started?
It's easy to get caught up within a week of any group launch, but we don't recommend joining any later than that. If we're more than one week in, you can always get started with the self-guided course and switch over to group coaching at the next launch date; we'll simply invoice you for the difference.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within 30 days of initial purchase, provide our team with your "homework" from module one, and we will happily provide a full refund "no questions asked"!

When I first got into consulting for Amazon sellers, I was simultaneously excited for all of the opportunity that Amazon undoubtedly offers while also being appalled and worried for my clients and potential sellers because of what they were being taught to do on Amazon.

They were being taught tactics that blatantly violated Amazon's policies, encouraged them to sell products that were in all basic essentials illegal to sell if the course was followed exactly, and weren't being taught the basics of how to run a long term, profitable Amazon business.

This was really disturbing to me, as we have always put the accuracy and the quality of the information we provide to clients at the forefront of our business.

Our course is for entrepreneurs who really care about building a long term business; who really care about the end user of their products; who really care about being honest and ethical in their business dealings.

We aren't about the quick and dirty methods, and we know you aren't either!

This course is for every one of you that ever read another guru's or coach's sales page and thought to yourself, "Wait a minute... that can't be all there is to it!"

It's for every entrepreneur who thought to themselves, "Yes, I want to build a great business, but not if I have to hurt anyone else to do it."

Welcome to Design, Develop & Launch - the only Amazon selling course you'll ever need to build a long-term, sustainable, Amazon business that you can then grow off of Amazon too with confidence!

Get started now!