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Optimize, Advertise, & Grow

the Former Amazonian's Guide to Amazon Account Management

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If you don't know what you don't know about running the day-to-day of your Amazon selling business OR you want to free up your time by delegating to an employee or Virtual Assistant with CONFIDENCE, this Masterclass is for you (and them)!

This is the ONLY course you'll ever need to discover how we manage growth and PROFITABILITY for our client accounts.

From listing OPTIMIZATION for search and ranking to PPC and ad management, creating Enhanced Brand Content, PHOTOGRAPHY optimization, integrating Social Media for creating brand awareness and customer loyalty, creating a 5-star CUSTOMER EXPERIENCE, dealing with Seller Support so you get the results you need when you need them, PROMOTIONS, in-stock management, understanding your KPI's, suspension PREVENTION, and general best practices for CONSISTENT and PREDICTABLE growth on Amazon!

In this 16-week Masterclass, you'll join Rachel Johnson Greer LIVE each week as she walks you through the step-by-step process WE use every single day for efficient and profitable management of our client's accounts. You also get LIFETIME ACCESS to all core modules with tutorials and guides covering each topic...including ALL future updates!!!

PLUS - each session will include time for Q&A in order to answer your questions as you work through the process, AND you'll have access to our private, curated Facebook group JUST for participants in the Masterclass in order to interact with other participants who add valuable insight, support, and camaraderie.

Our goal is to take out the guesswork for you, EMPOWERED by drawing from our collective 60+ years of experience working INSIDE Amazon in order to manage your Amazon selling business efficiently and effectively.

This Masterclass is for entrepreneurs who want to build a long-lasting business focused on strategic growth and building the RIGHT way - creating content that delights your customers and turning clicks into conversions consistently and predictably.


Class Curriculum


  Introduction to Optimize, Advertise, and Grow
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  Establishing a Catalog Strategy for Long-term Growth and Sustainability
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  Creating Content That Turns Browsers Into Buyers
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  Photography and Images That Draw Your Customers In
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  Brand Registry 2.0
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  Amazon Storefront: the Capstone of Your Brand Launch
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  Showcase Your Brand's Unique Value Prop With Enhanced Brand Content
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  Seller Feedback and Product Review Strategy
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  The 1950's called, they want their Advertising strategy back.
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  Just say NO to being Out-of-Stock: In-stock Planning and Management
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  Getting what you need from Seller Support without wasting your time
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  An Ounce of Prevention: Performance monitoring to prevent the dreaded Suspension
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  Social Media Integration: Building Social Proof and Customer Loyalty
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  Off-Amazon Strategies for Increasing Visibility and Sales Rank
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  BONUS SECTION
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Watch Jennifer Shear share her experience with both Masterclasses...

"I needed a long-term, comprehensive brand building strategy that covered the nitty gritty that people don't talk about. That's what lead me to the Cascadia course."


Your Instructor


Rachel Johnson Greer
Rachel Johnson Greer

Have you ever been lucky enough to see the light in a student’s eyes when they finally master a difficult concept or grasp something they previously couldn't? Hi! I'm Rachel Johnson Greer, and I taught at the secondary and collegiate level before leaving academia for Amazon in 2007. But as they say, you can take the teacher out of the classroom, but you can’t take the classroom out of teacher!


Through 8+ years of leading new programs at Amazon, acting as team lead, then as a people and project manager, my depth of experience in Amazon's local and global Retail and Marketplace is unparalleled.


In fact, I now speak around the globe on product safety and compliance, offer product development and Seller account growth training programs based on my (and my team's!) 60+ years of experience, and manage client accounts for strategic growth as Founder, Managing Partner, and principle consultant at Cascadia Seller Solutions...where we are passionate about honestly EMPOWERING entrepreneurs.


A heartfelt message from your coach, Rachel Johnson Greer:

When I first got into consulting for Amazon sellers, I was simultaneously excited for all of the opportunity that Amazon undoubtedly offers while also being appalled and worried for my clients and potential sellers because of what they were being taught to do on Amazon.

They were being taught tactics that blatantly violated Amazon's policies, encouraged them to sell products that were in all basic essentials illegal to sell if the course was followed exactly, and weren't being taught the basics of how to run a long term, profitable Amazon business.

This was really disturbing to me, as we have always put the accuracy and the quality of the information we provide to clients at the forefront of our business.

Our course is for entrepreneurs who really care about building a long term business; who really care about the end user of their products; who really care about being honest and ethical in their business dealings.

We aren't about the quick and dirty methods, and we know you aren't either!

This course is for every one of you that ever read another guru's or coach's sales page and thought to yourself, "Wait a minute... that can't be all there is to it!"

It's for every entrepreneur who thought to themselves, "Yes, I want to build a great business, but not if I have to hurt anyone else to do it."

Welcome to Optimize, Advertise, and Grow - the only Amazon Masterclass you'll ever need to build a long-term, sustainable, Amazon business that you can then grow off of Amazon too with confidence!

Frequently Asked Questions


When does the Masterclass start and finish?
This 16-week Masterclass begins Monday, 04MAR2019 at 6pm Pacific / 9pm Eastern.
How long do I have access to the Masterclass modules and lectures?
How does lifetime access sound?! After enrolling, you have unlimited access to this Masterclass for as long as you like - across any and all devices you own.
What if I am unhappy with the Optimize, Advertise, and Grow masterclass?
We understand that life happens, which is why all OAG participants have the reassurance of "any reason" cancellation and the following refund options: • 100% refund if cancelled within 48 hours of the initial LIVE session • 50% refund if cancelled within 15 days of the initial LIVE session • 25% refund if cancelled within 30 days of the initial LIVE session • No refunds will be given after 30 days from the initial LIVE session
How are weekly sessions hosted?
We host all LIVE sessions on the Webinarjam platform. Reminders for each session are sent directly from Webinarjam to your inbox 1-hour before each call.

Get started now!