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Optimize, Advertise, & Grow
Introduction to Optimize, Advertise, and Grow
Week 1: Getting Oriented with Optimize, Advertise, and Grow (air date: 04MAR2019) (57:54)
Week 1 Homework (94:49)
Writing Killer Product Copy That Grabs Your Target Customer And Never Lets Go
Week 2: Writing Killer Product Copy That Grabs Your Target Customer And Never Lets Go (air date: 11MAR2019) (86:38)
Week 2 Homework
Week 2 BONUS Resources
1:1 Student Coaching on Content (79:12)
Photography
Week 3: Photography (air date: 25MAR2019) (55:54)
Week 3 BONUS Resources
Photography In Action w/David Johnson
Week 4: Photography in Action w/David Johnson (air date: 01APR2019) (79:29)
Sponsored Products Advertising
Week 5: Sponsored Products Advertising (air date: 08APR2019) (63:32)
Week 5 BONUS Resources
Sponsored Brands and Display Ads on Amazon, Google Ads, and Facebook Ads
Week 6: Sponsored Brands and Display Ads on Amazon, Google Ads, and Facebook Ads (air date: 15APR2019) (56:04)
Building a Dynamic Storefront that Showcases your Brand on Amazon
Week 7: Building a Dynamic Storefront that Showcases your Brand on Amazon (air date: 22APR2019) (66:58)
Enhanced Brand Content
Week 8: Enhanced Brand Content (air date: 29APR2019) (65:25)
{BONUS} Navigating Seller Performance
Toolkit for Expertly Navigating Your Reinstatement and Other Enforcement Issues (air date: 06MAY2019) (55:18)
In-stock Planning and Management
Week 9: In-stock Planning and Management (air date: 13MAY2019) (26:40)
Profitability Analysis
Week 10: Profitability Analysis (air date: 20MAY2019) (58:52)
Week 10 BONUS Resources
Social Media: Handling Your Handles to Increase Conversions, Engagement, and Brand Awareness w/Katie Dayton
Week 11: Handling Your Handles to Increase Conversions, Engagement, and Brand Awareness w/Social Media Strategist, Katie Dayton (air date: 20JUN2019 for Relentless Woman) (44:30)
Get Product Reviews WITHOUT Review Manipulation
Week 12: Get Product Reviews WITHOUT Review Manipulation (air date: 10 June 2019) (64:08)
Week 12 BONUS Resources
Choosing the Right Website Strategy w/Ali Rand
Week 13: Choosing the Right Website Strategy w/Ali Rand (air date: 17 June 2019) (75:56)
{BONUS} Email Marketing w/Veronica Hoddenbagh of the Profitable Business Lab
"The Anatomy of an Amazon Follow-up Sequence" (air date: 24 June 2019) (83:30)
"eCommerce’s Secret Sword and Shield: Intellectual Property" w/Jeffrey Breloski
Week 14: Protecting your Intellectual Property w/IP Attorney, Jeffrey Breloski (air date: 18 June 2019 for Relentless Woman) (42:50)
Expanding your Product Line
Week 15: Expanding your Product Line (air date: 08 July 2019) (47:26)
{BONUS} Customer Service: Creating a 5-star Customer Experience
Customer Service: Creating a 5-star Customer Experience (air date: 15 July 2019) (44:26)
Customer Service BONUS Resources
Product Liability Protection
Product Liability Protection with Michelle Love (air date: 18 June 2019 for Relentless Woman) (46:52)
Where Do You Go From Here?
Where do you go from here? (air date: 05 August 2019) (38:02)
Week 4: Photography in Action w/David Johnson (air date: 01APR2019)
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