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Design, Develop, & Launch
Introduction and Orientation
Week 1 - Welcome, Introduction, and Orientation (102:22)
Benchmarking: Validating Your Product Selection
Week 3 - Creating Your Benchmark Document (48:44)
Week 3 - Benchmarking (90:35)
Brand and Product Selection
Week 2 - Branding (78:01)
Week 4 Homework - Choose Your Product to Avoid Regulatory or Safety Risk
Week 4 Group Coaching Call - Get the Low Down on the Agencies to Get Down With (91:22)
{BONUS} Call with our Laywer, Austin Nowakowski (109:01)
Sourcing Your Concept
Module 2 Homework: Technical Specifications - From Hope to Certainty in Developing Your Perfect Product
Group Coaching Call Week 5: Harness the Power of Technical Specifications in Differentiation (81:55)
Bonus Coaching Call with Ali Rand, Website and Graphic Designer (80:48)
Sourcing: Factory Selection
Module 2 Homework: How Your Sourcing Location will Affect Your Product Development Project
Module 2 Homework: Sourcing Master Class from a former AmazonBasics Sourcing Manager
Group Coaching Call Week 6: Pros and Cons of Sourcing Domestically or Abroad (110:01)
Module 3 Homework: How to Choose a Factory that Complies with Fair Labor Laws and Products Quality Products
Compliance: Product Testing and Inspections
Group Coaching Call Week 8: Nail Your Conversation with the Laboratories and Make Them Work for You (90:12)
Module 3 Homework: How to Use Testing Laboratory to Ensure 5-Star Products that Won't Get You Sued
Group Coaching Call Week 9: Master Pre-Production Tools and Techniques for Flawless On-time Shipments (90:32)
Packaging: Design, Labeling, and Compliance
Module 4 Homework: Upgrade to E-Commerce Ready Packaging for Lower Returns
Contracting Your First Shipment
Module 3 Homework: Structuring Your Supplier Agreement and Purchase Order for a Better Bargaining Position with Your Factory
Group Coaching Call Week 10: Protecting Yourself with a Solid Supplier Agreement and Purchase Order (79:39)
Import Logistics and Compliance
Module 2 Homework: Everything You need to Know as a Newbie to Import via Ocean or Air
Module 3 Homework: Cost Effective Freight Management and Prep Options
Group Coaching Call Week 7: More Than You Ever Wanted To Know About Incoterms and International Trade (77:00)
Group Coaching Call Week 11: We're on a Boat! Pre-Shipment Inspections, Customs and Border Patrol (CBP) (82:15)
List and Promote Your Product
Module 4 Homework: How to Write a Detail Page That Drives Organic Traffic and Converts
Group Coaching Call Week 12: Writing Killer Copy That Grabs Your Target Customer and Never Lets Go (97:46)
Module 4 Homework: Getting Seen: Using Automated and Manual Sponsored Ads
Group Coaching Call Week 14: Everything You Need to Know About Advertising for Your Launch
Initial Marketing Launch
Module 4 Homework: How Photography and Design Can Increase Conversion and Customer Satisfaction
Group Coaching Week 13: Photography and Video On and Off Amazon (60:23)
Module 5 Homework: What You Need to Know about Brand Registry 2.0 and Intellectual Property on Amazon
Group Coaching Call Week 15: Setting Up and Using Brand Registry and Brand Tools
How to Achieve Long-Term Growth
An Introduction to the Performance and Enforcement Teams at Amazon (72:54)
Module 5 Homework: Mastering Instock Management with a Global Supply Chain
Group Coaching Call Week 16: The Holy Grail of Amazon is Remaining in Stock (74:49)
Group Coaching Call Week 17: Getting Your Product in Front of Interested Eyeballs (61:52)
Module 5 Homework: Understand Your Ongoing Compliance Obligations for Peace of Mind
Group Coaching Call 18: Kicking Post-Launch Blues Out the Door (103:50)
Group Coaching Call Week 19: Where Do You Go From Here? (62:14)
BONUS: Call with Sara Girard, Social Media Expert (87:15)
Module 5 Homework: Understand Your Ongoing Compliance Obligations for Peace of Mind
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